Why use tools to measure the speed of a site? Quite simply because it is a key point for the comfort of Internet users. As proof, 8 out of 10 Internet users say they no longer want to visit an e-commerce site with unsatisfactory performance. So you have to speed up the page loading speed to offer a truly optimized Design. And so, get your way. Optimizing the user experience is an important criterion in SEO. If the user has to wait too long for the pages to load, the risks of leaving the site are great.

The best tools for measuring site speed:

Web Page Test

Google Page Speed ​​Insights




Google Mobile Website Speed ​​Test

Web Page test:

Web Page Test is an efficient and intuitive tool that performs a free speed test of your website. It works with browsers such as Chrome, IE, etc.

Google Page Speed ​​Insights:

A test tool offered by Google, Google Page Speed ​​Insights allows you to measure the performance of a page for desktop devices and mobile devices.


Considered as the market leader, Pingdom is free and filters your pages by time and order of loading, but also by file size. Easy to use, it lists the page size, loading time and total number of requests.

Google Mobile Website Speed:

Dedicated to mobile websites, the Google Mobile Website Speed ​​Test presents easy-to-understand optimization reports thanks to Google Page Speed ​​Insights and is suitable for agencies and marketers.


A fairly effective tool for beginners and other neophytes wishing to make their first steps on this type of analysis, the GTmetrix is ​​a popular speed analysis tool.


Last potentially interesting tool, Dare boost is used to analyze the website, its performance and its loading speed.

Our advice to improve the loading speed of your site:

As a natural referencing agency, improving the user experience is one of the issues on which we regularly support our partners. So, to precisely reduce the loading time of the pages of a site, we advise you to:

Reduce the lines of code on your pages: the less you have, the more your site will be optimized,

Favor a simple interface, low resolution images and low quantity animations,

reduce the weight and standardize the images on your site, you should know that the images represent more than 60% of the weight of a page, use the cache to temporarily save the data in the server RAM, Remove unnecessary plug ins and update your important plug ins to speed up page load times and avoid bugs.


If you want to know the traffic of a site that belongs to you, I recommend the installation of Google Analytics. A friend once asked me the question: How do I know the traffic of a website and check how many visitors it receives each month?

Attempt to estimate traffic:

I have played the game with No Tuxedo on several occasions and the reliability of the tool has been very variable depending on the period. This time we come back to data almost completely in line with reality

Estimate website traffic with Alexa:

The Alexa site offers a ranking of websites around the world according to their traffic. It does not give you a specific number of visitors but tells you which site is larger than which other site. The Website Traffic Analysis offer (Alexa Insight) is chargeable but offers a 7-day trial period.

Other tools to know the traffic:

There are a host of other tools claiming to offer a reliable estimate of site traffic. But they often have the same limits as those mentioned above. A site like Google Trends can provide trends but only on huge websites. You can also take a look at tools for SEO: they give an estimate of organic traffic, that is to say traffic that comes from search engines.

Other indicators to know the activity of a site:

It’s important to remember but traffic is not everything! I address myself in particular to the possible brands which would pass by there it all depends on what you seek to know on a blog: to evaluate its visibility? It may be interesting to look at other indicators.

Can we really know the traffic of a website?

As you will have noticed by reading this article, there is no really reliable method to know the traffic of a website managed by a third party and the best solution is undoubtedly to ask the person for access to its Google Analytics data if you have legitimate reasons for wanting to estimate its traffic.

Choosing the right social network to promote you is not so simple. As we have seen, including social media in your communication plan is essential. However, to reap all the benefits, it is important to choose them carefully according to their specificities and according to your objectives.

Which social network to choose for your freelance activity?

Mistakes to avoid in order making yourself known on social networks Getting known on social networks and creating a community around your brand takes a lot of time and method. I note that some freelancers undermine their credibility on social networks, because they do not take the time to think and do not ultimately use any strategy.

4 key points to make you known on social networks:

Determine your target:

Whether it is for your marketing in general or on social networks, we do not speak to everyone. Until you have a clear idea of ​​your target audience, it will be difficult to direct your communication effectively. This study goes far beyond: my clients are individuals, businesses, young people, and retiree. If you have not yet identified your ideal clients and analyzed their needs and expectations, I recommend you, once again, to follow this free methodology:

Determine your goals before choosing a social network:

The first objective that comes to mind of any entrepreneur is to find customers through social networks. Social networks are not tools dedicated to sales. Each has its own operating rules and will benefit you according to well-defined objectives. It is therefore up to you to choose them according to the priority objective that you are seeking to achieve.

Develop your content strategy:

Social networks are communication tools with the objective of creating engagement with your community, so it is important to define the messages you want to convey.

The content is the foundation of a successful social media strategy. To develop your reputation and stand out from the competition: produce multimedia content and use visuals adapted to each social network whenever possible;

Determine your choices according to your resources:

Ideally, you think it would be good for your company to be present on Face book, LinkedIn, Instagram, YouTube, Twitter, etc. The question to ask yourself is “do you have the human resources to run all of these social networks? Except if you are a team of several people, it is likely that you will not have time to communicate effectively on many social networks.