1. Define the right keywords

It’s essential. They will make it possible to determine the requests of the Internet users likely to go towards your site. Avoid overly used keywords, prefer those called “long tail” which constitute the majority of web searches. SEO expert in Lahore wants to share the information.

You can try the intuitive search. But we strongly advise you to use the tools like Google Keyword Planner, SEMrush or Answer the Public. You just have to make your market. And list all your keywords that you will rank according to the objective of your page. Do not hesitate to expand the lexical field. If you want to position yourself on several search terms, you will need to create one page per targeted query.


  1. Optimize the tags

Meta-description is an important lever for SEO. This is the tag that appears on the search engine result pages. Until then limited to 140 characters, it is on average since the beginning of the year of 230 characters. See more. It must contain the targeted keyword and be optimized on all pages.

The URL of the page must also contain the main keyword and be precise and short to promote sharing on social networks. The title tag is fundamental. This is the title of the HTML document to optimize on all pages. It must be consistent with the content. About 70 characters, or a limit of 500 pixels it must be different on all your pages.

The title (H1) must contain the main keyword. It must also be found in the first 100 words. Also try to put it in one of the subtitles (H2 to H6) used to divide your content into subcategory. Play with the visual to allow the user – and Google to find their way quickly. The extra stuff words like “better”, “free” … and numbers will make your title even more effective.


  1. Create a link

Outgoing links (pointing to an external site) have a positive impact on search engine robots. They must be explicit and be high enough on the page. But here too, be measured: too many links kill the links and their effectiveness. It also concerns partner links, often drowned among many others, and to whom Google gives little importance. Not ideal for SEO. Not to be avoided: send to poor quality sites. The internal link strategy must be well thought out. These links weigh heavily on SEO. Their primary role is to refer to different pages of your site that your visitors are asked to consult, so to create traffic. They can also be named to improve the chances of being read by search engines.

Namely: the visible text of the anchor text must be precise. Avoid the “click here”. When there are several links in a page, only the first one is taken into account.


  1. Enhance well-written content

Obviously, it must be relevant and quality it is one of the criteria of Google’s algorithm. Avoid including all your keywords indiscriminately. To make lists or inventories of keywords is not very wise is not Pervert who wants. It must be varied. In case of failure of inspiration, find here some small things to help you quickly find topics. Web writing responds to a reality: we do not read, we scan. This induces a short, simple writing, a suitable page structure.

The action verbs are recommended for an effective call to action Discover our products, “Join us. Use the vocabulary or jargon of your sector. Google is very sensitive to a regular update of the contents. The surfer too. For Google always, the important content must be placed at the top of the page. See also Google Panda, Google content


  1. Optimize your images

Caption your images with the ALT tag web robots only detect text content and rank your images according to the ALT attribute. Feel free to reduce the size of your images. This will increase the speed of posting. One of the criteria taken into account by search engines for SEO. You can also accompany each audio or video content with a contextual transcript.


  1. Anticipate engagement on social networks

Do not forget videos, GIFs, and other formats that can keep the reader on your page and promote sharing on social networks. Add share buttons, and share to the maximum. Google likes that. Always reply to comments with an interrogative formula: your reader should answer you, and that is good for engagement.


  1. Pay attention to penalties

With Google Panda pinning poor quality sites and Google Penguin hunting bad SEO practices   Google monitors you. These practices will be penalized and the fall of your site at the bottom of the search pages, fast. Google will ask you to correct before reconsidering your case. But your return to grace is not guaranteed.


Before asking a web editor to write your content, you will have to find out what the editorial strategy of your website will be. If the word can be scary, it remains very simple. You will simply choose according to the type of your site and your objectives, if you want to invest in the creation of product sheets, newsletters, blog articles etc. PPC expert in Lahore has a mission to guide the peoples.


How to choose the type of content to write?


Content writing

The showcase site is a communication tool intended to disseminate the image of the company and serve as a platform to inform your customers, your prospects and your partners. A corporate site is usually composed of several pages to try to reference your products or your solutions on the keywords typed by your prospects.


Web editors of Redacteur.com can realize for your site showcase


  • Writing articles for a blog
  • Writing optimized pages for referencing your services
  • Writing optimized product sheets for SEO
  • Writing all web content around your company


Content for an e-commerce site

Your e-commerce site will have several entry doors for visitors and prospects. So we will tend to buy text to create unique category descriptions, engaging product listings, and blog posts to enliven your community. You can download the free white paper offered by Codeur.com to learn how to succeed in your e-commerce.


The editors of Redacteur.com can realize for your e-commerce:


  • Creation of a weekly newsletter
  • Writing a product sheet optimized for SEO
  • Writing an eBook
  • Write unique descriptions for your categories
  • Optimize your meats data
  • Plan and post on social networks
  • Create blog posts to animate your e-commerce


Content for a blog

The blog is an ideal medium for articles aimed at attracting the interest of readers and expanding the audience of the site to which it is attached. It allows you to do content marketing for your business.

The editors of Redacteur.com can realize for your blog.


  • Interviews
  • Tutorials
  • Guides
  • eBook
  • Opinion articles
  • Case studies
  • Review of a service / product


A newsletter

The newsletter is a powerful way to drain qualified traffic. It will allow to regularly send information, news and promotions to your customers or subscribers. A web editor can help you create effective newsletters that will drive readers to action.


A blog article

Creating a blog will allow you to animate your website. You can regularly share news about your market, what’s new for your business, or information that may be relevant to your targets. With Redacteur.com, you can ask the editors to find interesting topics for your prospects and to produce articles at regular intervals. Thus, you will create content in a virtually autonomous way.


A product sheet

The product sheets are very important elements for SEO and turnover of your e-commerce. The texts must be optimized to find you on the search engines, but they must also make your users want to place an order. You now understand the importance of a qualified web editor to bring these two specificities together on your product pages.


A commercial text

A commercial text aims to reach the reader to take action. These texts can be slogans, short sentences like sales pitches or texts to reassure and buy your visitors. The writing of these texts can be entrusted to an editor specialized in your theme.


A press release

A press release aims to get links to improve your SEO on search engines and visibility to increase your profile in your industry. The press release should be optimized for referencing and also for readers to properly inform the future interested.


A status on social networks

You can also hire an editor to write and schedule status on your social networks. We have editors who specialize in community management. They will be able to propose to you statutes which aim to engage a maximum subscribers with your mark.


Data from an info graphic

Infographics are extremely shared on the Web. In general, Internet users love this type of content. Infographics make it easy to understand complex data to interpret using an image. The web editor can find different data to share and help you design the text of the computer graphics and the article that will be used to present it.


For the Meta description, what is the recommended number of characters?


In order for Google to select the text of your Meta description as a snippet, it is advisable to have a description of at least a hundred characters, which can be up to a maximum of about 300 characters. The recommended maximum size for the Meta description was often between 150 and 160 characters max, until November 2019 when Google increased the length of the snippet in the SERP seo training in lahore wants to guide the beginners.


Then in May 2019 the size of the descriptions in the results suddenly dropped. Currently, most descriptions are about 155 characters long. Not necessarily, just do it if your first 150 characters do not describe your page well enough.


Is it embarrassing to have a Meta description of 200 or 300 characters? No, provided that the 150 first characters describe the page well. In any case, in a large number of cases, Google reformulates the description by taking either your Meta description or text elsewhere on the page.


What is the maximum number of characters in the Meta description?


There is not really a maximum number of official characters, besides Google does not report too long descriptions in Search Console. As this text is not taken into account by the ranking algorithm, it is not a priority to write a text as long for the Meta description. The most important thing is to have a succinct presentation of the content of your page at the beginning of the main area of ​​your page. This also applies to the listings pages of ecommerce sites, classified ads, editorials.

What is the minimum number of characters of the Meta description?


Avoid Meta description too short, because Google does not use them to generate snippets. The meta description tag must have at least 50 characters so that it is not flagged too short  in Google Search Console, but for my part I recommend at least 90 characters, and if possible about 160 to 200.


How to set the maximum number of characters of the snippet?


Include a tag <meta name=”robots” content=”max-snippet 160″>to tell Google the max number. Characters it can use to generate the snippet here 160 for this code example.


How to check the size of all its Meta tags description?

If you have a CMS that allows it, do an export of all Meta description tags. Use the function nbcar() of your favorite spreadsheet to count the characters. If this is not possible, look in Search Console under Appearance in Search Results> HTML Enhancements. If Google has crawled URLs with Meta descriptions that are too short or too long, it says so here.


The most complete is to do an audit of the site:


  • My RM Tech tool does it very well.
  • Does the Meta description tag help with SEO?
  • Even if Google does not rely on it for the ranking of results, it is widely recommended to work well. Read the details of its SEO impact in my complete file.
  • Read also: Increase the click through rate in the results thanks to a good Meta description.


What is the maximum length of the description for Bing?

Bing advises that it be unique, relevant, grammatically correct, about 160 characters or less.


What is the maximum length of the description for Baidu?


Baidu uses the Meta description as a ranking criterion; for the Chinese engine you must not exceed 156 Latin characters and 78 characters in Simplified Chinese. If you have further questions about the size of the Meta description tag, put them in the comments.